Today Known as Al-Riaz Rice Mills, a Sparkling legacy was originally established by our respected father Late Mr. Fazal Din in East Punjab during early forties. The business was shifted to Pakistan after independence and resumed operations at Bucheki, Sheikhupura, a district of west Punjab, which was emerging out as a hub of agricultural trade in the province. Our quest for better prospects made us to believe that Gujranwala would serve our purpose better. We, therefore, established our new business in this nexus of traditional Aromatic Basmati Rice.
Marketing of a product at the potentional and demanding platform enhances the scope of the product. Our primary marketing objectives were tested upon local market till late 80’s. 1993 became a year when we possessed enough expertise to find our place in the international market. The company has achieved considerable and phenomenal growth in the export of rice and a respectful stance in the international trade arena.
Al- Riaz has been the single largest exporter of rice from Pakistan to all destinations in the world. It is also the single largest exporter of rice to the EU during 2008. It exported Basmati Rice worth US $ 80 Million (Presumably the highest ever figure touched by a rice exporter in private sector in the history of Pakistan). It was the fourth largest foreign exchange earning organization-overall (All Commodities). Al-Riaz was awarded ‘Best Performance Award“ for 2007-2008 by the Federation of Pakistan Chamber of Commerce and Industry. Its CEO was awarded ‘Businessman of the Year Gold Medal’ for 2008 by His Excellency the Prime Minister of Pakistan.
Al-Riaz has achieved considerable and phenomenal growth in the export of traditional Aromatic Basmati Rice and respectful stance in the international trade arena. Our prime concern has been to achieve recognition for quality of Pakistani rice at world level and we have always embraced success in our motive.
Secrets of our unequalled success are simple but practical – meeting customer’s Requirements on
2. No Compromise on Quality.
3. Commitments Honored.